The Rise of Unique Indian Acts: How Unique Indian Acts have emerged as serious contenders for live entertainment at corporate and social events
The Rise of Unique Indian Acts: How Unique Indian Acts have emerged as serious contenders for live entertainment at corporate and social events
Over the years, India has witnessed a significant evolution in the live entertainment industry. With the advent of technology and the growing popularity of reality shows, Indian artists have risen to the occasion by creating world class ‘Unique acts’ for live entertainment. Never seen before acts that go beyond the conventional genres of music and dance, these highly innovative acts can add a “wow factor” to entertain the audience on an entirely new level.
International talent shows like ‘America’s Got Talent’ and ‘Britain’s Got Talent’ have had a significant impact on inspiring Indian artists. These shows have been on air for a long time and have played a crucial role in the development of unique acts worldwide, which eventually led to the emergence of similar shows in India.
Indian shows like ‘India’s Got Talent'(IGT), ‘Entertainment ke liye kuch bhi karega’ & ‘Hunarbaaz’, played a crucial role in bringing homegrown talent to the fore. These shows have provided a platform for artists to showcase their talent and skills on a national as well as international level inspiring many Indian artists to create their very own extraordinary/innovative acts that make for excellent live entertainment.
It has been a remarkable transformation in the experiential entertainment space as this was never a prominent category in India, with very few options of such acts available. In the past, event agencies and clients had to import such acts from outside India, which was quite expensive. However, in recent times, Indian artists have created some highly innovative and captivating acts that are at par with international standards. There is now a huge pool of talent available in India, that falls into the category of “Unique acts” or “Innovative acts”.
From jaw-dropping aerial acts, death-defying acrobat and mind bending illusion acts to some of the most amazing high-tech acts like LED light shows, UV Act, and Holographic projection Acts, the Unique Acts talent category in India is evolving into a popular medium of live entertainment at corporate and social events.
Another important factor for these acts being highly sought after, especially for corporate events, is that they can be customized or even integrated with each other to convey the brand/product attributes as per the predefined theme. They can be adapted to suit different themes, moods, and occasions, making them a versatile and essential part of the entertainment industry.
For instance, ‘Sand Animation’ is a customizable act that can be used to showcase a company or brand story or even a personal story of say a couple getting married. This act is commonly used in corporate and social events because it adds a personal touch to the event and helps connect with the audience on an emotional level.
Another noteworthy category of Unique Acts that have revolutionized the live entertainment business are dance acts such as V Unbeatable, MJ5, and Tron. These new-age dance crews have reinvented the traditional forms of dance with their unique and unconventional styles. V Unbeatable, for instance, is a dance crew that infuses acrobatics and martial arts into their performances. They gained international recognition after appearing on America’s Got Talent, where they finished as the runners-up. Similarly, MJ5 is a group that fuses Michael Jackson’s signature dance moves with Indian folk styles. Tron, on the other hand, is a group that combines technology and dance to create a mesmerizing visual experience.
IGT winners like Manik Paul (considered India’s best Aerialist) and Divyansh Kacholia and Manuraj Singh Rajput, the beat boxing and flutist duo from Rajasthan are capturing the imagination of audiences at many corporate and social events with their awe-inspiring talent.
All these unique acts are a testament to the fact that India now has a pool of such extraordinary and top-quality acts, which have not only featured in reality shows at home but have also been invited to perform at global platforms at international reality shows.
In essence, the evolution of Indian artists in creating Unique acts has been a game-changer. The rise of Indian Unique acts has not only added diversity to the entertainment industry but has also brought world-class entertainment to the Indian stage. With the increasing demand for live entertainment, the future looks promising for Indian artists, who can continue to innovate and create acts that are not only Unique but also meet global standards . The entertainment industry in India is on the cusp of a revolution, and it is an exciting time for both artists and audiences alike.
