India is a large country made up of diverse cultures & traditions with multiple languages being spoken across its various states. English and Hindi are still considered a minority language in India limited to most metropolitans.
A growing number of Indians are choosing to consume media and entertainment in their own language when given a chance to do so. This is also true for the live events and entertainment industry which is witnessing a steady rise in demand for regional talent.
Many brands and organisations in India are hosting their events in different states and are choosing to address the target audience in their native language. In these instances, event organisers usually opt for native artists and entertainers who can communicate with the local audiences in their regional language while also adding an authentic touch of the region’s culture to the event. This is particularly true for live entertainment at corporate events which are targeted at a regional audience.
A large portion of these regional events revolve around musical performances. Indian singers, bands and musicians who sing or perform in languages other than English or Hindi are a big hit with the regional audience. Multilingual singers from South like Devi Sri Prasad and Karthik as well as regional Bands like Thaikkudam Bridge, Masala Coffee and Avial are hot favourites and are regularly engaged for local and regional entertainment for corporate events.
Moreover, regional cinema especially the South Indian film industry has enjoyed an unprecedented surge in popularity across India in recent times. The mega success of the big-ticket regional films, like Bahubali, K.G.F., Pushpa, RRR, and Vikram have made movie stars from the south, like Allu Arjun, Prabhas, Mahesh Babu and Samantha Prabhu, Thalapathi Vijay, Ajith and Superstar Rajinikanth into Pan India stars. These actors have even overtaken some of the top Bollywood names in national-level endorsement deals for several large brands, including Coca-Cola, McDonald’s and Myntra.
Consequently, the event and marketing industries have seen a threefold increase in celebrity engagement from regional geographies. There’s a clear trend towards corporates and brands partnering with regional celebrities for their marketing and promotional events.
If you’re thinking about booking a Regional artist or celebrity for your event, we have an impressive line-up of the most renowned Singers, Bands, Standup Comedians, Anchors, Speakers and talented performing artists that are ideal for live corporate and social events.
We also offer a wide selection of regional celebrities, artists and social media influencers for regional campaigns, appearances, brand endorsements and Influencer marketing campaigns.
In case you need more advice or assistance with booking a Regional artist, our expert team will work with you to help you pick the right fit based on your theme, budget, and audience profile.
Browse through our diverse portfolio of talent to book the right Regional Artist for your next event!
Please note that we are currently in the process of updating talent profiles for this category. We appreciate your patience as we work to provide you with the most comprehensive and engaging talent selection.