A self-taught Indian designer, Asha Gupta with a strong passion for creativity and India’s rich tradition of designs and craftsmanship has earned a respectable name in the Indian fashion industry. Her love for Indian ethnic wear is quintessentially evident from her body of work.
She established her brand in 1998 and has garnered much appreciation with a loyal client base. She has been joined by her son designer Gautam Gupta and the duo together has customized bridal wear for more than 6000 brides and their families.
Her designs are reinvented and reinvigorated with contemporary interpretations that resonate with the modern woman. She is known for her bridal lehengas, embroidered sarees and exclusive handloom sarees.
She strives to associate with various creative weavers and craftsmen at the grass root level, innovating and experimenting with handlooms such as Bandhanis, Chanderis, Banarasi sarees, Uppada sarees, Patolas to create a new design story.
The originality of her designs makes her Paithani lehengas exclusive and is known for preserving the sanctity of the Paithani weave even as she innovates with design and improvises on technique.
Thinking beyond the boundaries of existing fashion, the mother-son duo travelled to remote parts of the country, to Paithan, Bhuj, Pochampally, Uppada, and more, exploring traditions that had been sucked into obscurity, looking to revive, renew and breathe new life into them.
Why Asha Gupta ?
Her label ‘Asha Gautam’ has garnered much appreciation with a loyal client base including celebrities like Vidya Balan, Shweta Tiwari , Urvashi Rautela and more. After 24 years of travel and collaborations, the brand is associated with artisans from 7 states, 15 clusters, and more than 30 Indian crafts.
Asha believes that fashion is all about evolving, innovating and improvising yet keeping your signature style intact. She believes in making fashion more approachable and fun and creating female game changers in the world. Her vision for ‘Asha Gautam’ is to be a powerhouse of the Indian Arts and Crafts, a centre of design excellence where even the rarest of Indian art traditions can thrive beautifully.