Malavika Hedge

Spearheading India's new coffee culture


The meteoric rise of the Café Coffee Day brand is still hailed as one of the greatest success stories of home-grown businesses in India. Entrepreneur VG Siddhartha's venture revolutionised the country's coffee culture and quick hangout spots. According to sources, the corporation had a debt of Rs 7200 crore.

When his wife Malavika Hegde took over as CEO of CCD after his death by suicide, the company was practically written off the commercial map. She worked relentlessly to ensure the success of the business that her late husband had established.

Awards and Accomplishments

Awards and Accomplishments

Malavika’s vision and drive helped in acquiring new investors, which allowed her to increase the company’s capital. The debt was reduced to Rs 3100 crore by the end of March 2020, and then to Rs 1731 crore by the end of March 2021.

Her 20,000-acre coffee farm produces high-quality coffee beans that are in high demand around the world. In addition, there are around 36,000 coffee vending machines located in various organisations and businesses.

Why Malavika Hedge ?

Malavika’s ambition is to turn CCD into a multibillion-dollar corporation free of debt and expand coffee shops to every corner of the country.

Even during the pandemic, she was praised for her efficiency in running the shops. Café Coffee Day now includes over 572 locations across the United States.

Malavika is a true inspiration and teaches budding entrepreneurs to rise above the problems they face and power through their challenges to reach their goals.

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