Sohrab Sitaram

The man who turned milkshakes into a 100 crore business


Sohrab Sitaram is the co-founder of Keventers, a company that started its journey as early as 1899, and has become a successful brand only until recently after Sohrab made a huge rebranding effort. His management and leadership strategy saw Keventers establish itself as an aspirational brand that appealed to the younger generation. 

Today, Keventers is growing at a neck-breaking pace with over 375 outlets globally in a span of just 4 years. With outlets across India, he has now taken the brand international to cities like - Dubai, Nairobi and Kathmandu with London, Singapore, and Saudi Arabia on the cards. 

An industry veteran with a career spanning over 25 years, Sohrab has first-handedly witnessed the Food and Beverage industry's growth trajectory in India from the eyes of an employee, an investor, and a consultant.

He has set up many iconic award-winning restaurants and bars across India such as Tabula Rasa, Chi Kitchen and Bar, No Escape, Shalom Goa, Smoke Signals Trevi, Laid Back Waters, and Italic to name a few.

Awards and Accomplishments

Awards and Accomplishments

He has been the brand ambassador of the prestigious Thomas Cook golf league. Sohrab was also part of the Indian army start-up ‘Operation Sadbhavna’, undertaken to foster the spirit of entrepreneurship amongst the youth of Jammu and Kashmir.

He was named by MensXp as the ‘Inspirational Icon Of Newhood’ in 2019.

Why Sohrab Sitaram ?

A veteran in the food and beverage industry, with a career spanning across 25 years, Sohrab has carved a brilliant niche for himself and has pioneered out-of-the-box start-ups. 

He was a famous ‘Thomas Cook Golf League brand ambassador’. Sohrab was also part of the Indian Army startup Sadbhavna, which was conducted to promote entrepreneurship among young people in Jammu and Kashmir.

With a wealth of experience and diverse interests beyond F&B, he has spoken at numerous corporate events, offering his valuable insights on how one can analyse one’s failures and build on that to become a successful entrepreneur.

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