Vineeta Singh

CEO Of Sugar Cosmetics and a beloved judge on Shark Tank India


At the young age of 23, Vineeta Singh boldly turned down a lucrative 1 crore job offer from an investment bank, choosing instead to embark on her entrepreneurial journey by deciding to launch her own beauty products company ‘Sugar Cosmetics’. Now after 10 years, $85.5 million in funding and Rs.500 Crore annualised revenue later, Sugar Cosmetics has grown to one of the most reputed and widely used cosmetics brands in India.

Vineeta graduated from the IIT Madras in 2005 with a bachelor's degree in electrical engineering and later enrolled in IIM Ahmedabad to do her MBA in 2007.  She was always an all rounder, an academic gold medalist and a great athlete as well. During her IIT and IIM days she participated and won many medals in badminton. She was also awarded the ‘Best Female All-Rounder’ at IIM Ahmedabad.

Along with managing her business, even today she runs various marathons. She has also completed the 89 km Ultra Marathon run in South Africa called Comrades.

As a co-founder of Sugar Cosmetics, Vineeta's heart-centred approach to leadership has been instrumental in shaping the brand's identity. Her ability to nurture and harness diverse talents within the team has been a driving force behind the brand's continuous innovation and success.

Under Vineeta’s leadership, Sugar Cosmetics has grown to being one of the top leading cosmetics brands in India. The company started with generating a little under INR 2 crore in sales in the early years to now generating INR 2 crore in sales in a single day. 

Awards and Accomplishments

Awards and Accomplishments

She featured on the list of ‘40 under 40 Achievers’ by Economic Times in 2021. She won the ‘Start-up of the Year Award’ in 2019 by Entrepreneur Awards, Delhi. She featured on the cover of Forbes Most Powerful Women in Business in 2021.

Global brands like Lakmé, L’Oréal, and MAC Cosmetics dominated India’s cosmetics market but when SUGAR was launched it became India’s fastest-growing cosmetics brand.The brand has more than 2500 branded outlets in over 130 cities and a revenue of more than 100 crores.

Why Vineeta Singh ?

From setting up the homegrown cosmetic brand to becoming one of the favourite investors on ‘Shark Tank India’, Singh’s entrepreneurial journey hasn’t been an easy one. 

She is a successful entrepreneur who has a wealth of experience and a lot of knowledge having built a strong brand from scratch. Vineeta Singh’s success story offers many valuable lessons for aspiring entrepreneurs.

Beyond her achievements as an entrepreneur and leader, Vineeta Singh remains an inspiration to aspiring business leaders, especially women. Her journey from a courageous decision to decline a lucrative job offer to building a powerhouse beauty brand showcases the power of conviction and determination. With the power to motivate, educate and transform the future of her audiences, Vineeta Singh is one of the most influential business speakers available on the circuit.

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