Sandeep Arora

Sandeep Arora is the Director of SLL, South Asia’s premier International Luxury Spirits & Whisky Management Company that has been a prominent player in the spirits industry for the last 10 years. It also holds the largest portfolio of whisky expressions in India.

With over 28 years of professional experience, he has worked with over 60 global brands across lifestyle, leisure, & luxury segments in the last 15 years.

Having studied whisky in Scotland & being the most valued whisky curator in India, he has pioneered the introduction of the first ever professional whisky training in India & imparts professional training in different brands & styles of whisky to suit the tastes of all.

Sandeep was the first to launch captivating whisky concepts in India such as Whisky Magazine’s Icons of Whisky awards, Whisky Luxe and the Whisky Appreciation Society.

Sandeep is the Contributing Editor & Exclusive Indian Representative for Whisky Magazine UK, the world’s most read whisky magazine, along with Whisky Luxe, the world’s finest luxury whisky experience.

Global brands such as American Express Platinum, Salvatore Ferragamo, Canali, Bottega, RBS, Cairn Energy, DLF Emporio, BMW, Standard Chartered, Versace, & Rosenthal amongst others, have actively associated with his company for whisky experiences.

Being an ardent whisky enthusiast, he believes in creating experiential interactions with the drink & also markets & manages a Whisky Advisory Service.