Amuleek Bijral

Founder and CEO of Chai Point | Pioneer of Tea Retail chains


The man behind India's largest organized Chai retail chain 'Chai Point', Amuleek Bijral is a renowned entrepreneur and in the past has served at 'EMC' with focus on India, Russia and China and also at Microsoft and Tata Consultancy Services.

He is a full-time MBA graduate from Harvard Business School, class of 2006. He also holds a bachelor's degree in Electrical engineering from T.I.E.T Patiala.

He turned his love for tea into a unique business idea and gave India it's one of  the first experiences of tea retail chain in the form of  Chai Point in 2010.

A 'Mountain Trail Foods Pvt Ltd' company, Chai Point has penetrated the major Indian cities including Mumbai, Pune, Delhi, Noida, Gurgaon, Bangalore, Chennai, and Hyderabad in a short span of time.

With a belief in a robust delivery system backed by technology, the chain is also continuing its eco-friendly philosophy with its bagasse plates, corn-starch based cutlery, and wooden stirrers.

Awards and Accomplishments

Awards and Accomplishments

Chai Point has become the most loved brand for tea lovers with over 300,000 cups sold every day. 

With Amuleek’s unique insight, the chain has a delivery service branded as ‘Chai-on-call’ and a vending kiosk based solution called ‘BoxC.in’ focused primarily at corporations.

Since October 2017, it has also started selling tea on E-commercial websites like Amazon. It also has mobile-based applications since 2014. 

Why Amuleek Bijral ?

Amuleek Bijral is passionate about building brands and  strongly believes that businesses by design should also be making a positive impact in the societies in which they operate. He talks about technology, product design and incentive structures playing a critical role in establishing businesses. 

A truly extraordinary entrepreneur, Amuleek Singh serves as an inspiration to  budding entrepreneurs in the country.  He combines professional acumen with his smart wit and jovial personality making him a delightful motivational speaker.

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