PC Musthafa

From a daily wage worker to a Millionaire | CEO of ID Fresh Food


Nobody epitomizes the quintessential rags-to-riches story better than PC Musthafa, the man behind the Rs.100 crore idli and dosa batter brand. A brand that has gone on to become a staple in every kitchen across India and the Middle-East.

While growing up in an illiterate farmer's family in a remote part of Kerala, PC Musthafa did not have a lot of expectations. But one 'Aha' moment changed his life, and today he is the founder and CEO of  ID Fresh Food, a Rs 100 crore ready-to-cook packaged food company in Bangalore that makes idli and dosa batter.

Inspired by traditional Indian values, ID promotes authentic Indian foods which are fresh, 100% natural and preservative-free.

The company, which made 10 packets of one kilogram batter a day in 2005, manufactures 75,000 packets a day now and has grown into a team of 1,300 employees who work at their units in Bangalore, Chennai, Pune, Mumbai, Delhi, Hyderabad and Dubai.

His dream is to grow into a 1000 crore market leader in the next few years and believes in creating a social impact through his products and campaigns that revolve around trust, tradition and community building.

Awards and Accomplishments

Awards and Accomplishments

ID Fresh’s PC Musthafa is an IIMB Alumni Award Winner. He is the youngest recipient of the ‘Distinguished Alumni Awards’ (DAA) in the history of the Indian Institute of Management-Bangalore (IIMB).

He is also part of the Prime Minister’s ‘Champions of Change‘ team with a vision to build a new India by 2022.

Why PC Musthafa ?

He has been often invited to share his success story at various platforms, including the Harvard Business School, MIT-Sloan and the United Nations. In his talks he shares intimate moments that shaped his life, career and entrepreneurial success.

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