Running one of India’s most recognisable athleisure brands, HRX, as its business head, Pallavi Barman is an informed, well networked and future ready brand specialist with over a decade of industry knowledge and understanding.
She is an experienced founder with a demonstrated history of working in the marketing and advertising industry and is skilled in marketing management, customer lifecycle management, retail, customer relationship management (CRM), and art direction.
She is also a strong entrepreneurship professional with a PGDBM focused in Communications Management, Brand Management, Account Planning, and Market Research from MICA.
She came to Mumbai in 2010 and after stints with various brands including Reliance Brands joined HRX where she started in marketing and due to her excellent work ethic, quickly moved through ranks to become its business head.
Pallavi has stepped up in her career bit by bit, garnering experiences from retail, fashion, consumer goods and telecommunication to scale up to becoming a business Head at HRX. Today, HRX is India’s first homegrown fitness brand which is a forerunner and pioneers at several path breaking initiatives in the world of fitness.
While at HRX, she also founded LAP Ventures, which handles brand and business building for new fashion and beauty brands such as ‘Kapiva’.
Why Pallavi Barman ?
Being a fitness enthusiast herself, Pallavi doubles up as a Key Opinion Leader for the brand with her commentaries on fitness, nutrition, women’s health and holistic fitness.
She is a self-educated nutrition expert with a keen interest in research and experiment who has also helped people and put them onto the path of living a sustainable and holistic lifestyle through discipline and course correction.
She talks about the importance of discipline and has a wealth of experience in multiple sectors. Inspiring and motivating businesses, Pallavi shares insights on how growing it at a positive rate is stimulating for her and being a part of the on-ground communities, content writing and blogging are her passion projects.
With the attitude and mindset of an everyday athlete she has created a following for the brand and for herself as a content creator.